Americans Don’t Have the Life Insurance Coverage They Need Through Life Stages
A recent insurance industry survey found that almost half of all Americans don’t have life insurance coverage1.
The survey also found that Americans’ changing needs in different
stages of life can influence their perception of the importance of life
insurance in their overall financial wellness.
The survey found that 67 percent of Americans believe that
having life insurance is important to achieving financial wellbeing, but
just 53 percent of Americans have life insurance coverage. Where does this disparity come from? It could be from different stages of life, with different pressures and expenses.
What about being prepared for emergencies – how important
is that to most people? According to the research, emergency savings is
only important to 77% of 18-24 years old, but is important to 93% of
people 55 and older. And less than half of those 18-24 year olds
perceive life insurance as important to their financial wellness, but
over three-quarters of 45-54 year olds consider it important. This
connection between American’s age and the importance of being prepared
for emergencies also links to the value of financial well-being to them.
59% of 18 to 24 years olds claim that financial well-being allows
someone to be prepared in an emergency, but 85% of those 55 and older
do. A challenge for most 18 to 24 year olds is that they just graduated
and many are paying back student loans so money is tight – but do they
understand that life insurance can cost less than a gallon of gas a week?
The study also found Americans with children under the age
of 18 view an emergency savings fund extremely important to financial
well-being. Twenty-five to 34 year olds closely associate financial
well-being with saving for their children’s college – and three in five
claim that college saving is important to their financial well-being.
Life insurance is important to make sure their dreams for their kids can
come true, even if they’re not there to see them graduate.
Later in life, empty nesters are more likely than the
average American to say that financial wellness means preparedness for
an emergency and associate life insurance with financial well-being.
Empty nesters also strongly agree that life insurance helps them “stay
afloat in times of crisis”. Fifty-three percent stress the importance of
having enough money to retire comfortably and also protecting their
income in the face of catastrophic challenges (42%). When the kids leave
home, the need for life insurance remains.
Life insurance helps provide financial well-being by paying
for funeral costs, help pay bills, and paying off outstanding debt,
including a home mortgage. September is Life Insurance Awareness Month, a good time to find out more about protecting your employees.
The Children’s Health Insurance Program (CHIP) is a state and federally funded health insurance program that provides health insurance coverage to all children who meet chip guidelines.
Life insurance helps provide financial benefits and strength to the policy holder.
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